Search Engine Optimizer

Responsibilities and Duties
• Using web tools to track site traffic, rankings, and ultimately sales.
• Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted
• Researching and resolving HTML code and content, link architecture and navigation issues
• Assisting in layout of web pages when required
• Continually monitoring organic search rankings to increase traffic and sales
• Analyzing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategies
• Creating and reviewing regular sales reports for various online sites and promotions
• Researching keywords using Google, Overture, WordTracker and internal tools
Skills and specifications
• Excellent verbal and written communication skills
• Self-directed when confronted with support issues
• Ability to manage details, overall flexibility and efficient work habits
Education and Qualifications
• Excellent Internet and computer skills
• Knowledge of online marketing and search engine optimization
• Clear understanding of SEO, affiliate marketing and pay-per-click advertising
• Minimum college diploma in Information Science, Advertising, Business, Computer Science, Math, MIS, English, Journalism or Communications
• Proficient in the use of Internet Explorer and other browsers, Word, Outlook, Excel,
• Knowledge and experience with HTML and Excel