Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics.
Plan and execute localize strategies for content development in coordination with SEO goals – general and keyword specific
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
drive targeted and loyal traffic to a website by community building
use social media to distribute content and encourage more external sites to link to your content - giving you more authority
develop and integrate content marketing strategies
Optimize landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers)
Communication to team and periodic reporting to management on project development, timelines, and results
Proven SEO experience
Proven SEM experience managing campaigns across Google, Yahoo and Bing.
Experience with SEO Analytics tools, preferably SEMrush
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
proficiency in Microsoft Office and an excellent knowledge of Excel
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
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