Ppc Expert

PPC EXPERTS / GOOGLE ADWORDS EXPERTS
We are looking for a #PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.
Responsibilities:
Build, plan and execute pay-per-click advertising campaigns
Create creative ad copies and captions according to the current trends and nature of the client business
Client communication and account management
Setting Up and Management of clients campaign
Presenting performance and consultation with clients on Zoom or over the phone
Forecast potential delivery and ROI for existing clients
Reporting (weekly/monthly/quarterly)
Collect data, generate reports and carry out leading performance data
Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
Integrate analytics with client existing website
Define and implement Goal tracking
Monitor and analyze effectiveness of marketing content
Respond to briefs and emails in a timely manner
Test and optimize campaigns to achieve KPI's and targets
Understand and analyze trends in results data to maximize return on investment
Analyze campaign performance and provide recommendations for improving traffic and ROI
Perform client, market and competitor research and analysis
Budget pacing, audience analysis and optimization
Search query analysis and ad group expansion
Building and optimizing Search and Shopping campaigns
Undertaking keyword research
Keeping up to date with industry trends
Challenge and interrogate briefs set by clients to ensure the highest standard is created
Keep on top of industry advances and appropriate tools to enhance paid search channels
Help develop opportunities and new business pitches where appropriate
Requirements:
Proven experience as a PPC Expert or Digital Marketing Specialist
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.)
Understanding HTML and XML is a plus
Excellent communication skills
AdWords certification is a plus
Send us the portfolio links, experience letter, and CV
Note: We are looking for someone to work full time with our company as a regular staff on daily basis. It's an office-based job not for working from home.
Office Location: Bahria Town Phase 4, Rawalpindi