Seo/ Ppc

The SEO & PPC Expert position is responsible for managing various SEO & PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients.

PPC

* Manage multiple PPC campaigns through Google and Yahoo.
* Improve ROI for PPC campaigns through proactive bid and position changes.
* Improve traffic quality through keyword research, use of negative keywords, omission

of poor quality keywords.
* Improve CTR through testing effective ad copies.
* Should have first hand knowledge of Google Analytics.
* Improve conversion and navigation paths through testing different landing pages and

identifying best performers.
* Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns
* Create and distribute PPC ROI reports, conversion reports, keyword and campaign

performance reports
* Should be updated with latest technologies.
SEO

* To do a complete analysis of website alongwith their recommendations.
* To do in-depth keyword analysis using different tools.
* Should be able to do On-page and Off-page Optimization with professional expertise.
* Should be able to run linkage campaigns effectively.
* Should be updated with latest technologies.